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The latest news, reports and trends in augmented reality for industry, reported here.

Tag: Pokemon Go


Index featured in SearchCIO article on productivity gains from augmented reality applications

For the augmented reality (AR) industry, 2016 may well be recorded as the “Year of Pokemon Go.” The summer release of Pokemon Go seemed to transfix the world for a time beginning in July — before the Olympics in Rio dominated headlines — and cast a global spotlight on the power and reach of AR. … Continue reading “Index featured in SearchCIO article on productivity gains from augmented reality applications”


How Pokemon Go Cast A Bright Spotlight On The Promise And Power Of Augmented Reality

The Pokemon Go craze that turned normal people into smartphone-overdosing zombies has cast a blazing spotlight on augmented reality (AR) this summer. The widespread press of the blockbuster interactive app has also coincided with the release of the Index AR Solutions enterprise market perspective. The Index team forecasts a $105 billion enterprise market for AR … Continue reading “How Pokemon Go Cast A Bright Spotlight On The Promise And Power Of Augmented Reality”